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FODMAP Forum

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There is no certain cure for Irritable Bowel Syndrome, a disorder that can't even be medically confirmed. When dieticians from Denmark decided to start a self-helping internet forum, my team was asked to help turn a dream into reality. After analysing their business plan and the target market, we created a friendly design, modern website and a video to promote the Forum.

I have mostly contributed to the last one, having recorded footage on streets of Copenhagen and editing it later with Premiere Pro into a short promo. I also used Adobe Audition to remove voice from the CC music that I used in the video.

I based my first commercial on the idea of before and after. The contrast is visible in colours, music, and type of scenes (depressive view of toilets known well by target audience vs joyful outdoor set).

More detailed description of the project and the website